Services
Marketing Syllabi
This page was last updated on
02/16/09.
| The Services Marketing syllabi listed below have been saved in PDF format. You will need to have Adobe Acrobat Reader in order to open the PDF formatted files. If you are unable to open these files, please click on the Adobe image on the right to download the (free) Acrobat Reader software. If you would like to add your syllabus to the list, send an e-mail message to Dwayne Gremler, Professor of Marketing at Bowling Green State University, at gremler@bgsu.edu. |
 |
| Instructor | Institution | Course Number | Course Title (Date) |
Primary Textbook(s) | Weeks (Sessions) | PDF and/or URL |
|---|---|---|---|---|---|---|
| Stacey Baker | University of Wyoming | MKTG 4910 | Customer Experience Management (Spring 2007) |
various | 15
weeks (30 sessions) |
|
| James Barnes | Memorial University of Newfoundland | Business 6230 | Services Marketing (Fall 2007) |
Zeithaml, Bitner, Gremler, Mahaffey, & Hiltz (2007) | 12
weeks (24 sessions) |
|
| Mike Brady | Florida
State University |
MAR 4840 | Services
Marketing (Fall 2007) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (30 sessions) |
|
| Lynnette Brouwer | University of Wisconsin-Stout | SRVM 111-001 | Introduction
to Global Service Management
(Fall 2001) |
Berry (1995), Berry (1999) | 13
weeks (13 sessions) |
|
| Patricia Chew | National University of Singapore | BH3412 | Services
Marketing
(Spring 2004) |
Lovelock & Wirtz (2004) | 14 weeks | |
| Mark Colgate | COM450 | Services
Marketing and Management (Spring 2005) |
Zeithaml & Bitner (2003) | 13
weeks (26 sessions) |
||
| Ray FIsk | Texas State University - San Marcos | MKT 4397 | Services Marketing (Spring 2009) |
Fisk, Grove, & John (2008) | 15
weeks (30 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MKT 405 | Services Marketing (Spring 2009) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Kevin Gwinner | Kansas
State University |
MKTIB 546 | Services
Marketing (Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) | 16
weeks (32 sessions) |
|
| Michael Hartline | Florida
State University |
MAR 4840 | Services
Marketing (Spring 2006) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (30 sessions) |
|
| Thomas Hollmann |
North Carolina
State University |
BUS 461 | Services
Marketing (Fall 2007) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (30 sessions) |
|
| Doug Hoffman | BK 366 | Seminar
in Services
Marketing (Spring 2005) |
Hoffman & Bateson (2002) | 15
weeks (30 sessions) |
||
| David Jones | HM 595.01 |
Hospitality Services
Management (Spring 2006) |
Zeithaml, Bitner, & Gremler (2006); Ilvento & Price (2004) | 15
weeks (15 sessions) |
||
| Robert Lambert | Marketing 3230 | Services
Marketing (Spring 2004) |
Lovelock & Wirtz (2004) | 15
weeks (30 sessions) |
||
| Doreen Kum | MKT 3412A |
Services Marketing (Spring 2005) |
Lovelock & Wirtz (2004) | 13
weeks (13 sessions) |
||
| Carolyn Massiah | MAR 4841 |
Services Marketing
(Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (30 sessions) |
||
| Matt Meuter | MKTG 478 | Services
Marketing (Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) | 16
weeks (32 sessions) |
||
| Larry Neale | Marketing 311 |
Consumer
Services and Retailing (Second Semester 2004) |
Lovelock, Patterson, & Walker (2004) | 13
weeks (26 sessions) |
||
| Amy Ostrom | Arizona State University | MKT 442 | Services Marketing Strategy (Spring 2008) |
Zeithaml, Bitner, and Gremler (2006) | 16
weeks (16 sessions) |
|
| David Paul | BK 498 | Marketing
of Services (Summer 2001) |
Zeithaml & Bitner (2000) | 6
weeks (12 sessions) |
||
| Noel Siu | MKT 3860 |
Services
Marketing (Fall 2003) |
Lovelock, Wirtz, & Keh (2002) | 13
weeks (26 sessions) |
||
| Ragiv Surendra | MKT 3412 |
Services Marketing (Spring 2005??) |
Lovelock, Wirtz, Keh, & Lu (2005); Zeithaml & Bitner (2003) | 13
weeks (?? sessions) |
||
| Steve Tax | University of Victoria | COM 450 |
Marketing in the Service Economy (Spring 2008) |
Lovelock & Wirtz (2007) | 13
weeks (13 sessions) |
|
| Sven Tuzovic | Pacific Lutheran University | BUS 364 |
Services Marketing (Fall 2008) |
Lovelock & Wirtz (2007) | 15
weeks (15 sessions) |
|
| Prakash Vel |
University of |
MARK 470 | Services
Marketing (Fall 2006) |
Zeithaml, Bitner, & Gremler (2006) | 13
weeks (19 sessions) |
| Instructor | Institution | Course Number | Course Title (Date) | Primary Textbook(s) | Weeks (Sessions) | PDF and/or URL |
|---|---|---|---|---|---|---|
| Julie Baker | Texas Christian University | MARK 70140 | Managing Service Excellence (Fall 2008) |
Fisk, Grove, & John (2008); Kazanjian (2007) | 8
weeks (8 sessions) |
|
| Sharon Beatty | University of Alabama | MKT 531 | Services Marketing (Spring 2008) |
Sewell (2002); Lovelock & Wirtz (2006) | 16
weeks (16 sessions) |
|
| Leonard Berry | Texas A&M University | MK 673 | Services Marketing (Spring 2008) |
Berry (1999), Meyer (2006) | 11
weeks (22 sessions) |
|
| Mary Jo Bitner | Arizona State University | MKT 591 | Services Marketing and Management (Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) | 10
weeks (20 sessions) |
|
| Mary Jo Bitner | Arizona State University | MKT 591 | Excel at Service(s) (Fall 2007) (Executive Course) |
Zeithaml, Bitner, & Gremler (2006) (Chinese version) | 4
days (16 sessions) |
|
| Michael Bowers | Rollins College | MKT 607 | Services
Marketing (Fall 2006) |
Zeithaml, Bitner, & Gremler (2006) | 14
weeks (14 sessions) |
|
| Larry Cunningham | University of Colorado at Denver | MKTG 6040 | Services
Marketing (Fall 2001) |
Zeithaml & Bitner (2000) | 16
weeks (16 sessions) |
|
| James Fitzsimmons | University of Texas at Austin | MKT 382 (and) MAN 386.1 | Service
Management (Spring 2006) |
Fitzsimmons & Fitzsimmons (2006) | 14
weeks (28 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MBA 642 | Services Marketing Management (Summer 2007) |
Zeithaml, Bitner, & Gremler (2006) | 6
weeks (12 sessions) |
|
| Christian Grönroos | Hanken Swedish School of Economics
(Helsinki, Finland) |
??? | Service
and Relationship Marketing (Fall 2007) |
Grönroos (2007) | 8
weeks (16 sessions) |
|
| Susan Keaveney | MKTG 6040 | Services
Marketing (Spring 2007) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (15 sessions) |
||
| Christopher Lovelock | MGT 853 | Services Marketing: Strategies for Nonprofits and For-Profits (Spring 2005) |
Lovelock & Wirtz (2004) | 7
weeks (13 sessions) |
||
| Carolyn Massiah | MAR 6845 |
Services Marketing
(Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (15 sessions) |
||
| Peter McClure | MRKT E-105 |
Marketing of Services
(Fall 2008) |
Zeithaml, Bitner, & Gremler (2006) | 16
weeks (16 sessions) |
||
| Stefan Michel |
Thunderbird School of Global Management
| GB 4518 |
Strategic Services Marketing (Spring 2008) |
None | 6
weeks (12 sessions) |
|
| Paul Patterson | MARK 5816 | Services
Marketing
(Spring 2005) |
Lovelock, Patterson, & Walker (2004) | 14
weeks (14 sessions) |
||
| David Paul | BK 598A-50 | Marketing
and Management of Services (Spring 2002) |
Zeithaml & Bitner (2003) | 6
weeks (12 sessions) |
||
| Mark Rosenbaum | Northern Illinois University | Marketing 505 |
Introduction to Marketing: Focus on Services Marketing (Fall 2007) (Executive Course) |
Zeithaml, Bitner, & Gremler (2006) | 7
weeks (7 sessions) |
|
| Jill Sweeney | 450.463 | Advanced
Marketing Services (Fall 2007) |
Fisk, Grove, & John (2007) | 13
weeks (13 sessions) |
||
| Steve Tax | University of Victoria | MBA 511, 512, and 513 |
Service Management (3
courses)
(Fall 2006) |
Fitzsimmons & Fitzsimmons (2006), Lovelock & Wirtz (2004) | 13
weeks (39 sessions) |
|
| Janet Wagner | University of Maryland | BUMK 736 | Service Marketing (Winter 2008) |
Zeithaml, Bitner, & Gremler (2006) | 2
weekends (4 sessions) |
|
| Jochen Wirtz | MBA 5505 | Services
Marketing (2004) |
Lovelock & Wirtz (2004) | 14 weeks |
||
| Jochen Wirtz | BMU 5014 |
Contemporary Issues in Business - Services
Management and Customer Asset
Management (2007) (Executive Course) |
Lovelock & Wirtz (2007) | 4
days (16 sessions) |
||
| Valarie Zeithaml | University of North Carolina | MBA 751 | Services
Marketing (Fall 2007) |
Zeithaml, Bitner, & Gremler (2006) | 7
weeks (14 sessions) |
| Instructor | Institution | Course Number | Course Title (Date) | Weeks (Sessions) | PDF and/or URL |
|---|---|---|---|---|---|
| Mary Jo Bitner | Arizona State University | MKT 791 | Service Science: Marketing, Management, and Technology (Fall 2007) |
14
weeks (14 sessions) |
| Instructor | Institution | Syllabi Description | Weeks (Sessions) | PDF and/or URL |
|---|---|---|---|---|
| Scott Sampson (of Services Operations Management Association) | Brigham Young University | Services Operations Management Syllabi (44 in all, compiled by Scott Sampson) | varies | |
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