Services
Marketing Syllabi
This page was last updated on
05/14/12.
| The Services Marketing syllabi listed below have been saved in PDF format. You will need to have Adobe Acrobat Reader to open the PDF formatted files. If you are unable to open these files, please click on the Adobe image on the right to download the (free) Acrobat Reader software. If you would like to add your syllabus to the list, send an e-mail message to Dwayne Gremler, Professor of Marketing at Bowling Green State University, at gremler@bgsu.edu. |
 |
Undergraduate Syllabi (Services Marketing Courses)
| Instructor | Institution | Course Number | Course Title (Date) | Primary Textbook(s) | Weeks (Sessions) |
Syllabus PDF file |
|---|---|---|---|---|---|---|
| Julie Baker | Texas Christian University | MARK 40223 |
Services Marketing (Spring 2011) |
Lovelock & Wirtz (2011) | 15
weeks (30sessions) |
|
| Stacey Baker | University of Wyoming | MKTG 4910 |
Service and Experience Marketing (Fall 2009) |
various | 15
weeks (30 sessions) |
|
| Mike Brady | Florida
State University |
MAR 4841 | Services
Marketing (Fall 2009) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Mark Colgate |
|
COM450 |
Services
Marketing and Management (Spring 2005) |
Zeithaml & Bitner (2003) | 13
weeks (26 sessions) |
|
| Ray Fisk | Texas State University - San Marcos | MKT 4397 |
Services Marketing (Spring 2009) |
Fisk, Grove, & John (2008) | 15
weeks (30 sessions) |
|
| Robin Grambling | University of Texas at El Paso | MKT 4391 |
Services Marketing (Fall 2011) |
Fisk, Grove, & John (2008) | 16
weeks (32 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MKT 4050 |
Services Marketing (Spring 2012) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Kevin Gwinner |
Kansas State University |
MKTIB 546 |
Services Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 16
weeks (32 sessions) |
|
| Michael Hartline |
Florida State University |
MAR 4841 |
Services Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Linda Hayes |
University |
MKTG 4317 |
Services Marketing (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | N/A | |
| Roscoe Hightower Jr. |
Florida Agricultural and Mechanical University |
MAR 4841 |
Services Marketing (Spring 2011) |
Lovelock, Wirtz, and Chew (2009) | 15
weeks (30 sessions) |
|
| Thomas Hollmann |
North Carolina State University |
BUS 461 |
Services Marketing (Fall 2007) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (30 sessions) |
|
| Doug Hoffman | MKT 366 |
Services Marketing (Fall 2011) |
Hoffman & Bateson (2011) | 15
weeks (30 sessions) |
||
| Robert Lambert |
|
Marketing 3230 |
Services Marketing (Spring 2004) |
Lovelock & Wirtz (2004) | 15
weeks (30 sessions) |
|
| Veronica Liljander | Hanken School of Economics (Helsinki, Finland) | 2386 |
Service Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 7
weeks (14 sessions) |
|
| Drew Martin |
University |
MKT 316 |
Services Marketing (Spring 2007) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (45 sessions) |
|
| Carolyn Massiah |
|
MAR 4841 |
Services Marketing
(Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Christine Mathies |
|
MARK 2055 |
Services
Marketing
and Management (Spring 2011) |
Lovelock, Patterson, & Wirtz (2011) | 12
weeks (24 sessions) |
|
| Gary McCain |
Boise State University |
MKTG 340 |
Services Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Matt Meuter |
|
MKTG 478 |
Services
Marketing (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | 16
weeks (32 sessions) |
|
| Amy Ostrom | Arizona State University | MKT 442 |
Services Marketing Strategy (Fall 2011) |
Zeithaml, Bitner, and Gremler (2009) | 16
weeks (16 sessions) |
|
| David Paul |
|
BK 598A-50 |
Marketing
and Management of Services (Spring 2011) |
Zeithaml, Bitner, and Gremler (2009) | 15
weeks (15 sessions) |
|
| Ragiv Surendra |
|
MKT 3412 |
Services Marketing (Spring 2005??) |
Lovelock, Wirtz, Keh, & Lu (2005); Zeithaml & Bitner (2003) | 13
weeks (?? sessions) |
|
| Jill Sweeney | MKTG 3311 |
Consumer Services and Retailing (Fall 2011) |
Lovelock, Wirtz, & Chew (2009) | 13
weeks (13 sessions) |
||
| Siok Kuan Tambyah |
|
MKT 3412 |
Services
Marketing (2011) |
Lovelock, Wirtz, & Chew (2009) | 12 weeks (24 sessions) |
|
| Steve Tax | University of Victoria | COM 450 |
Marketing in the Service Economy (Spring 2008) |
Lovelock & Wirtz (2007) | 13
weeks (13 sessions) |
|
| Sven Tuzovic | Pacific Lutheran University | BUSA 364 |
Services Marketing (Fall 2010) |
Lovelock, Wirtz, & Chew (2009) | 15
weeks (15 sessions) |
|
| Prakash Vel |
University of |
MARK 270 | Services
Marketing (Fall 2009) |
Zeithaml, Bitner, & Gremler (2009) | 13
weeks (19 sessions) |
|
| Janet Wagner | University of Maryland | BMGT 458C |
Service Marketing (Spring 2011) |
Zeithaml, Bitner, & Gremler (2009) | 15
weeks (30 sessions) |
|
| Anita Whiting | Clayton State University | MKTG 3312 (Online course) |
Services Marketing (Fall 2011) |
Lovelock and Wright (2002) | 15
weeks (5 in-class sessions) |
Undergraduate Syllabi (Other Service Courses)
| Instructor | Institution | Course Number | Course Title (Date) | Primary Textbook(s) | Weeks (Sessions) |
Syllabus PDF file |
|---|---|---|---|---|---|---|
| Evelyn Ehrlich | New York University | MSTY1-CE9261 |
Financial Services Marketing (Fall 2011) |
Ehrlich and Fanelli (2004) |
10
weeks (10 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MKT 4160 |
Servicescape Design (Fall 2011) |
None. | 8
weeks (24 sessions) |
| Instructor | Institution | Course Number |
Course Title (Date) |
Primary Textbook(s) | Weeks (Sessions) |
Syllabus PDF file |
|---|---|---|---|---|---|---|
| Sharon Beatty | University of Alabama | MKT 531 |
Services Marketing (Spring 2011) |
Sewell (2002); Lovelock & Wirtz (2010) | 16
weeks (16 sessions) |
|
| Leonard Berry | Texas A&M University | MKTG 673 |
Services Marketing (Spring 2012) |
Berry (1999); Berry and Seltman (2008) | 11
weeks (22 sessions) |
|
| Mary Jo Bitner | Arizona State University | MKT 591 |
Services Marketing and Management (Spring 2011) |
Zeithaml, Bitner, & Gremler (2009) | 10
weeks (20 sessions) |
|
| Mary Jo Bitner | Arizona State University | MKT 591 |
Excel at Service(s) (Fall 2007) (Executive Course) |
Zeithaml, Bitner, & Gremler (2006) (Chinese version) | 4
days (16 sessions) |
|
| Michael Bowers | Rollins College | MKT 607 |
Services
Marketing (Spring 2012) |
Zeithaml, Bitner, & Gremler (2009) | 14
weeks (14 sessions) |
|
| Larry Cunningham | University of Colorado at Denver | MKTG 6040 | Services
Marketing (Fall 2001) |
Zeithaml & Bitner (2000) | 16
weeks (16 sessions) |
|
| Joe Dodson | University of Washington | MKT 579 |
Services Marketing and Management (Fall 2011) |
None | 10
weeks (10 sessions) |
|
| Ray Fisk | Texas State University - San Marcos | MKT 5335 |
Services Marketing (Fall 2011) |
Fisk, Grove, & John (2008) | 15
weeks (15 sessions) |
|
| Dwayne Gremler | Bowling Green State University | MBA 642 |
Services Marketing Management (Summer 2007) |
Zeithaml, Bitner, & Gremler (2006) | 6
weeks (12 sessions) |
|
| Christian Grönroos | Hanken School of Economics
(Helsinki, Finland) |
23039 |
Service
and Relationship Marketing (Fall 2011) |
Grönroos (2007) | 8
weeks (16 sessions) |
|
| Doug Hoffman | ??? |
Services
Marketing (Fall 2011) |
Hoffman & Bateson (2011) | 2
weeks (8 sessions) |
||
| Susan Keaveney |
|
MKTG 6040 |
Services
Marketing (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | 16
weeks (16 sessions) |
|
| Michael Luthy |
|
MBA 783 |
Services
Marketing Management (2011-12) |
Various Readings | 7
weeks (7 sessions) |
|
| Carolyn Massiah |
|
MAR 6845 |
Services Marketing
(Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) | 15
weeks (15 sessions) |
|
| Christine Mathies |
|
MARK 5816 |
Services
Marketing (Spring 2011) |
Lovelock, Patterson, & Wirtz (2011) | 12
weeks (12 sessions) |
|
| Stefan Michel |
International Institute for Management
Development (IMD)
| ??? |
Service Marketing and Management (Fall 2010) |
Various Readings | 1
week (8 sessions) |
|
| Line Lervik Olsen |
|
GRA 6419 |
Service
Marketing
(Fall 2011) |
Wilson, Zeithaml, Bitner, & Gremler (2008) | 12
weeks (12 sessions) |
|
| Paul Patterson |
|
MARK 6005 |
Services
Marketing
Management (Spring 2011) (a "half" course) |
Lovelock, Patterson, & Wirtz (2011) | 6
weeks (6 sessions) |
|
| Mark Rosenbaum | Northern Illinois University | Marketing 425/525 |
Services Marketing (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | 4
weeks (12 sessions) |
|
| Mark Rosenbaum | Northern Illinois University | Marketing 505 |
Introduction to Marketing: Focus on Services Marketing (Fall 2007) (Executive Course) |
Zeithaml, Bitner, & Gremler (2006) | 7
weeks (7 sessions) |
|
| Jill Sweeney | MKTG 8463/8663 |
Marketing
of Services (Fall 2011) |
Zeithaml, Bitner, & Gremler (2009) | 13
weeks (13 sessions) |
||
| Steve Tax | University of Victoria (Canada) | MBA 511, 512, and 513 |
Service Management (3
courses)
(Fall 2010) |
Various Readings | 13
weeks (36 sessions) |
|
| Prakash Vel |
University of |
MARK 938 | Managing Services and Relationship
Marketing (Fall 2010) |
Zeithaml, Bitner, & Gremler (2009) | 10
weeks (10 sessions) |
|
| Janet Wagner | University of Maryland | BUMK 736 |
Service Marketing (Spring 2011) |
Various articles | 7
weeks (7 sessions) |
|
| Jochen Wirtz |
|
MBA 5505 |
Services
Marketing (2004) |
Lovelock & Wirtz (2004) | 14 weeks | |
| Jochen Wirtz |
|
BMU 5014 |
Contemporary Issues in Business - Services
Management and Customer Asset
Management (2011) (Executive Course) |
Lovelock & Wirtz (2010) | 8
days (20 sessions) |
|
| Valarie Zeithaml | University of North Carolina | MBA 751 | Services
Marketing (Spring 2012) |
Zeithaml, Bitner, & Gremler (2009) | 7
weeks (14 sessions) |
| Instructor | Institution | Course Number | Course Title (Date) | Weeks (Sessions) |
Syllabus PDF file |
|---|---|---|---|---|---|
| Mary Jo Bitner | Arizona State University | MKT 791 |
Service Science: Marketing, Management, and Technology (Spring 2011) |
14
weeks (14 sessions) |
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