Services Marketing
MKT 405
Fall 2005

Gremler.Net


 

Quote of the Month

August 2006:
There is no such thing as a service industry.  There are only industries whose service components are greater or less than those of other industries.  Everybody is in service.
                                                    
~Theodore Levitt, from Harvard Business Review (1972)
November 2005:
We must become the change we want to see.
                                                    
~Mahatma Gandhi
October 2005:
Never put your personal convenience ahead of that of your customer.
                                                    
~Rabindranath Tagore
September 2005:
I slept and dreamed that life was joy.
I awoke and saw that life was service.
I acted, and behold, service was joy.

                                                    
~from the employee handbook of Whole Foods Market
August 2005:
Competitive greatness requires patience.  Excellence requires patience.  Most of all, success requires patience.
                                                    
~John Wooden, from Wooden: A Lifetime of Observations and Reflections On and Off the Court
July 2005:
Work hard and leave the results to God.  Have no expectations.
                                                    
~from Gita, a Hindu scripture
June 2005:
Be courteous and tactful as well as honest and diligent.
All your doings are publicly known, and must therefore be beyond complaint or criticism.
Be absolutely impartial.
Always give a reason for refusing a plea; complainants like a kindly hearing even more than a successful plea.
Preserve dignity but avoid inspiring fear.
Be an artist in words, that you may be strong, for the tongue is a sword…

                                                    
~Egyptian Civil Service (over 1000 years ago), in Sir Ernest Gowers' "The Complete Plain Words"
May 2005:
It's the silence between the notes that makes the music.
                                                    
~Mozart
April 2005:
We are what we repeatedly do.  Excellence then is not an act, but a habit.
                                                    
~Aristotle
March 2005:
It is never too late to be what you might have been.
                                                    
~George Eliot
February 2005:
No student ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.
                                                    
~Charles Kendall Adams
January 2005:
Lateness sends the message that you're either too sloppy, too careless, or too special to be on time.
                                                    
~Pat Summit
December 2004:
What you get is a living---what you give is a life.
                                                    
~Gish
November 2004:
Never argue with an idiot.  They drag you down to their level then defeat you with experience.
                                                    
~Unknown
October 2004:
Every one of us alone has the power to direct the course of our lives by choosing what actions we will or won't take.  While sometimes it's easier to believe you don't have a choice, the reality is that you always have a choice to behave differently.
                                                    
~Francine Ward
September 2004:
Talk is cheap because supply exceeds demand.
                                                    
~Unknown
August 2004:
When people are free to do as they please, they usually imitate each other.
                                                    
~Eric Hoffer
July 2004:
Common sense is not that common.
                                                    
~Voltaire
June 2004:
Don't miss your moment.
                                                    
~Robert Reisner
May 2004:
Life is the sum of all your choices.
                                                    
~Camus
April 2004:
Don't ask what the world needs.  Ask what makes you come alive and then go do it, because what the world needs is people who come alive.
                                                    
~Howard Thurman
March 2004:
Marketing is not the art of finding clever ways to dispose of what you make.  Marketing is the art of creating genuine customer value.  It is the art of helping your customers become better off.  The marketer's watchwords are quality, service, and value.
                                                    
~Philip Kotler
February 2004:
All achievement, all earned riches, have their beginning in an idea.
                                                    
~Napoleon Hill
January 2004:
Many of life's failures are people who did not realize how close they were to success when they gave up.
                                                    
~Thomas Edison
December 2003:
Everyone benefits from the existence of a great company--customers, employees, vendors, investors, cities, nations.  This is why a great company lives for a long time.
                                                    
~Len Berry (in Discovering the Soul of Service)
November 2003:
People don't want quarter-inch bits, they want quarter-inch holes.
                                                    
~Leo McGinneva
October 2003:
A problem well stated is a problem half solved.
                                                    
~Charles Kettering
September 2003:
Happiness is nothing more than good health and a bad memory.
                                                    
~Albert Schweitzer
August 2003:
It is a fine thing to be honest but it is also important to be right.
                                                    
~Winston Churchill
June 2003:
You miss 100% of the shots you don't take.
                                                    
~Wayne Gretsky
May 2003:
The purpose of life is a life of purpose.
                                                    
~Robert Byrne
April 2003:
If you don't have the time to do something right, where are you going to find the time to fix it?
                                                    
~Stephen King
March 2003:
Poor planning on your part does not constitute an emergency on my part.
                                                    
~Dwayne Gremler
February 2003:
A positive attitude will not solve all your problems, but it will annoy enough people to make it worth the effort.
                                                    
~Herm Albright
January 2003:
The only time in your life you will ever feel you are "caught up" is at graduation.
                                                    
~Ron Suskind (at BGSU 2002 Fall Commencement)
December 2002:
In a truly great organization, you can't tell who is in the marketing department.  Everyone has to make decisions based on the impact on the customer.
                                                    
~Unknown
November 2002:
Rule 1: The customer is always right.
Rule 2: If the customer is ever wrong, reread Rule 1.
                                                    
~Stew Leonard
October 2002:
If we knew what we were doing, it wouldn't be called research.
                                                    
~Albert Einstein
September 2002:
The person who is least invested in a relationship has the most control.
                                                    
~Dave Coleman
August 2002:
Every obstacle presents an opportunity to improve our condition.
                                                    
~Unknown
February 2002:
There is only one success -- to be able to spend your life in your own way.
                                                    
~Christopher Morley
January 2002:
Some men succeed by what they know; some by what they do; and a few by what they are.
                                                    
~Elbert Hubbard
December 2001:
Don't tell me how hard you work.  Tell me how much you get done.
                                                    
~James Ling
November 2001:
Today's mighty oak is yesterday's nut that held its ground.
                                                    
~Anonymous
October 2001:
If I had my life to live again, I would elect to be a trader of goods rather than a student of science.  I think barter is a noble thing.
                                                    
~Albert Einstein
September 2001:
Success is getting what you want; happiness is wanting want you get.
                                                    
~Anonymous
August 2001:
I will prepare and some day my chance will come.
                                                    
~Abraham Lincoln
July 2001:
The ultimate goal in life isn't just to succeed, it's to continue to succeed.
                                                    
~Jeffrey J. Mayer, Success is a Journey
June 2001:
Strive for excellence, not perfection.
                                                    
~Unknown 
May 2001:
Never compromise a value to gain an advantage.
                                                    
~Peter Weegan 
April 2001:
Win or lose, playing at all is winning.
                                                    
~Wolfgang Nording
March 2001:
When you have to shoot, shoot--don't talk.
                                                    
~Clint Eastwood in The Good, The Bad, and The Ugly
February 2001:
Don't confuse me with [giving me] the facts.
                                                    
~Todd Falcon
January 2001:
If at first you don't succeed, skydiving is not for you.
                                                    
~Anonymous
December 2000:
Education is the ability to listen to almost anything without losing your temper or your self-confidence.
                                                    
~Robert Frost
November 2000:
We just don't recognize the most significant moments of our lives while they are happening.  Back then I thought "well, there'll be other days."  I didn't realize that that was the only day.
                                                    
~Archie "Doc" (Moonlight) Graham in Field of Dreams
October 2000:
You can never do a kindness too soon because you never know how soon will be too late.
                                                    
~Ralph Waldo Emerson
September 2000:
Make rest a necessity, not an objective.
                                                    
~Jim Rohn, Seven Strategies for Wealth and Happiness
August 2000:
It's supposed to be hard.  If it were easy, everyone would do it.  Being hard is what makes it great.
                                                    
~Jimmy Dugan in A League of Their Own

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Dwayne D. Gremler
Copyright © 2005.  All rights reserved.
Revised: October 25, 2005.