Services Marketing
MKT 405
Fall 2005

Gremler.Net


 

Class Resources

The following files contain examples from student assignments from past semesters.  Most of these files have been saved in PDF format.  You will need to have Adobe Acrobat Reader in order to open the PDF formatted files.  If you are unable to open these files when you click on them, please click on the Adobe image on the right to download the (free) Acrobat Reader software.  I hope you find this information of some use to you...please let me know what else I might provide. getacro


Assignment to be completed by each student:

Class Co-production Paper Assignment:

bullet Class Participation Guidelines
bullet Example Co-production Paper
bullet Another Example Co-production Paper
bullet Still Another Example Co-production Paper
bulletExample (Old) Class Participation Paper
The following assignment is to be completed by each team of students (one for the entire team):


Service Blueprint
Assignment

bullet Sample Blueprints (6 in PDF format)
bulletPowerPoint Example (in PDF format)

One
of the following two assignments to be completed by each student striving for an "A" or "B" in the class:


Service Encounter Journal Paper
Assignment

bulletExamples of Journal Entries (same as above)
bullet Sample Service Encounter Paper (#1)
bullet Sample Service Encounter Paper (#2)
bullet Sample Service Encounter Paper (#3)

Service Encounter Journal Examples:

bulletExamples of Journal Entries
 
bullet Journal Entry Form (Word version)
bullet Journal Entry Form (WordPerfect version)
bullet Journal Entry Form (PDF version)

 

or

Complaint Letter Response Analysis Assignment 

bullet Sample Complaint Letter Response Analysis (#1)
bullet Sample Complaint Letter Response Analysis (#2)
bullet Sample Complaint Letter Response Analysis (#3)
bullet Sample Complaint Letter Response Analysis (#4)

Company Complaint Letter (& Online Complaint Registration) Examples:

bullet Domino's Complaint Letter (written by instructor)  (for a copy of Domino's Response, click here)
bulletHertz Complaint Letter (written by instructor)
bulletTruGreen Complaint Letter (written by instructor)  (for picture of referenced tree, click here)
bullet AutoZone Complaint Letter (written by instructor)
bullet Greenbriar Complaint Letter (sample complaint letter written by student)

Click here for tips on "Mastering the Art of Complaining"

Click here for a list of possible Web sites to use for online complaint registration.

 

Other "Quiz Insurance" Assignments:

Company Praise Letter Assignment

bulletSample Praise Letter
bullet Another Sample Praise Letter
bullet A Third Praise Letter
bullet A Fourth Praise Letter
bullet A Fifth Praise Letter

Note: As an alternative to the Praise Letter, you may nominate a professor for the BGSU "Master Teacher" award.  Since this will be considered the equivalent of the Praise Letter, you should carefully and thoroughly communicate your thoughts.  You would need to complete and submit the nomination form by 5:00 p.m. on March 4 at the web link listed below, and then supply me with a copy of what you submitted.
          http://falconalumni.bgsu.edu/alumni/programs/master_teacher.jsp

Mystery Shopping/Marketing Research Assignment

bullet Click here for the Mystery Shopping form.


I generally use a rubric when evaluating each of the major assignments listed above.  That is, I have a "score" sheet that I use in evaluating each assignment.  To gain access to the evaluation form that I have used for the major assignments in past semesters, click on any of the hyperlinks listed below.

bulletCompany Complaint Letter & Response Analysis Evaluation Form
bulletService Encounter Journal and Paper Evaluation Form
bulletService Blueprint Evaluation Form

 

Here are some pages that you might find helpful in your attempt to succeed in this class:
bulletHelpful Hints
bulletGeneral Study Guide
bulletDr. Gremler's Pet Peeves (or, Things You Should Avoid Doing)
bulletTop 10 Things You Need to Know
bulletAre You Happy with Your Exam Performance?
bulletPreparing a Case

When it comes to this class, are you doing your part?  Is the professor doing his?  Click here to see class descriptions regarding good instructor performance and good student performance.

The following file contains comments about the class from past students.
bullet Past Student Comments

Obviously, there may be other resources you might find useful.  Thus, any suggestions you might have would be greatly appreciated!

This page was last updated on 09/06/05.

Hits

Dwayne D. Gremler
Copyright © 2005.  All rights reserved.
Revised: October 25, 2005.